What We Learned from Pride 2025... and What's Next!

Now that we’ve had time to recover from an incredible Pride month, we know one thing is clear: Pride may technically be over, but the work continues! At PridePromo, 2025 was our biggest, boldest Pride season yet. We had the honor of partnering with incredible brands, nonprofits, and organizations that showed up loud and proud for their communities. From coast to coast (and in 12 countries around the globe!), we delivered over 260,000 custom products to 175 unique Pride events and initiatives.

Some of our top-performing products this year? Mini hand flags, rainbow face paint, and custom-branded tees that united staff, volunteers, and allies under a shared message of pride, allyship, and inclusion.

But what really stood out was the intention behind it. Increasingly, we saw clients seeking ways to amplify their Pride participation and achieve a deeper impact: partnering with LGBTQ+ organizations, hiring queer talent, and utilizing their platforms to educate, uplift, and advocate.

That’s the PridePromo difference.

We’re not here to slap a rainbow on a tote bag and call it a day; we’re here to collaborate with you to create meaningful, strategic, and celebratory moments that resonate long after the pride floats are taken apart.

And speaking of showing up, our consumer brand Queerencia made serious moves this June, too. The team hit the road for 10 Pride events across the Midwest region, bringing queer joy, bold style, and community love to thousands of festival goers. From clack fans to The Gay Agenda, we sold over 1,600 products that helped folks show up authentically. We employed 10 queer team members throughout Pride season, and Queerencia was recognized by Forbes 2025 in the Art & Style category - a nod to the power of queer entrepreneurship and community-centered design.

So, what did we learn from Pride 2025?

• Corporate Pride is evolving. Companies that are serious about social responsibility are moving beyond surface-level gestures and investing in year-round allyship and community support.

• People want to wear their pride, literally. Customized, expressive merch continues to be a powerful tool for visibility and self-expression.

• Partnerships matter. The most successful campaigns we saw this year were collaborative, thoughtful, and inclusive from the ground up.

• As we look to 2026, we’re more ready than ever to keep the momentum going. PridePromo is here to help you show up - for every event, campaign, or initiative - all year long. We bring the same passion and precision to every project, no matter the month.